How much do Instagram models make? 5 Highest-Earning Instagram models

How much do Instagram models make? What are the Best Ways to Make Money from Instagram?

With more than 1.074 billion active monthly users on Instagram in 2021, Instagram is the top social media platform in the world. Lots of businesses already use it for marketing and brand promotion. And some may even browse content for entertainment or information. But it can also be a source of revenue.

Content creators, influencers, and companies make lots of money on Instagram each day. But the exact amount varies based on numerous factors. Here’s an explanation for those interested in becoming an Instagram Model.

Instagram is very important for a model in this day and age as it serves as a portfolio for professional and aspiring models.

Many top agencies like next models, IMG models, ford models, etc have a dedicated Instagram scouting team that often uses hashtags to search for new faces.

In a Style Caster interview with an agent from Wilhelmina, the agent said “It’s critical. Social media, particularly Instagram, allows a client to see another layer of a model; their personality, candid shots with friends, their lifestyle and interests, and what they look like on a day-to-day basis. Social media is being used, whether we like it or not, by clients to look up a model before they consider booking that model for a shoot. So in a way, Instagram is now an extension of portfolios.“

In this article, I want to share with all the aspiring influencers and models some of the top ways that people are making loads of money on Instagram and How much do Instagram models make? What are the Best Ways to Make Money from Instagram?

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How Much Do Instagram Models Make?

Instagram models with large followings can make from $200 to $50,000 a month, depending on the size of their following. Those who do not have over 10,000 followers will not make any good money, while those who are over 1 million will make the most. The range of how much Instagram models make will vary due to many factors, including geography, engagement ratio, and the niche the model is representing such as fashion, fitness and health and many more.

Minimum Requirements to Make Money on Instagram

There are several ways to earn money with Instagram. And each of them has different minimum requirements. To make money through brand promotion, you must:

  • Have at least 5000 followers
  • Create high quality content
  • Create content that doesn’t include inappropriate language, violence, adult themes, promotion of tobacco, or anything that may offend advertisers
  • Good engagement rate

How Influencers Make Money on INSTAGRAM?

There are many ways to make money from Instagram. If you like to take photos and share them on the platform, you’re in luck. You can make money from doing something you enjoy and spend your time doing.

How much do Instagram models make

The best way to make money from Instagram is through influencer marketing – which can be done by building up your followers and then asking for payment for a post promoting another person or company’s product or service.

Now first things first in order to make money on Instagram you have to be an influencer.

Now you don’t have to be a serious big influencer with millions of followers. you can be a small influencer or what we call a micro-influencer with only 5,000 or 3,000 followers on Instagram.

Obviously, to be an influencer you have to have a niche whatever you feel more comfortable with, or whatever you’re most passionate about let that be your niche and just roll with it.

Another step to getting paid big bucks on Instagram is to post frequently post high-quality content with great captions.

(Tip: Do not edit your caption repeatedly. I see some people post a picture and they write a caption and then later they go back and edit it or they change the hashtags don’t do this because when you do this Instagram’s algorithm knows that your post isn’t authentic and it kind of give you a post or lower rank so what you want to do is that you want to think about your post thoroughly and then maybe write the draft and then just copy and paste that draft into your posts so once you post it you don’t want to edits because that’s only gonna hurt your chances of ending up on the discovery page.)

Another important thing is that you want to keep the overall aesthetic of your page in mind so try to use a similar color scheme.

Try to think about how your page would look in a 3 columns GRID layout. And plan the color scheme accordingly. For example – take a look at Futurism’s Instagram page.

best instagram pages

Okay, so a lot of people are so worried about how many followers do I have how many likes am I getting but that’s not the most important number that’s not what actually matters what matters is your engagement rate.

So for example, if I have a thousand followers and I make a post if I get eight hundred people liking that post eight hundred out of a thousand people that’s a really great engagement rate that’s like 80% engagement rates.

Usually, the standard engagement rate is between 6% to 12% so as long as you are around that range of 6% to 12% engagement rates brands are gonna take notice and they’re gonna want to work with you and of course, pay you the big bucks so don’t worry about how many followers you have.

Although it’s nice to have many followers you want to keep your followers engaged so comment on other people’s posts like other people’s posts don’t be afraid to follow back because the number of people you’re following really does not matter at all what matters is your engagement rates and of course your overall influence.

so now that I’ve gotten those tips out the way let’s get to the fun part so here are some of the tools and apps that I use to connect with brands get brand deals and obviously get paid as an influencer on Instagram so one app that I use is called Upfluence.

Upfluence is a really great app for influencer marketing and making money with your Instagram and even with your youtube channel. To sign up for Upfluence and making money out of it you have to have I believe a minimum of 5,000 followers on Instagram or subscribers on youtube but once you sign up you can easily work with brands send them a pitch and if they like your pitch and they see your demographics they might want to work with you and of course, you can always name your price.

Another great tool especially for Instagram is Aspire IQ. Aspire IQ is a really popular tool for influencer marketing you can connect your Instagram page, your YouTube channel, and your blog.

Similar to Upfluence once you sign up you see a whole bunch of brand deals, a whole bunch of campaigns that brands are launching and you can see which one works for you send them a proposal and it will give you a scale of how much you can expect to get paid.

How much do Instagram models earn?

Instagram models can charge anywhere between $100 and $3,000 per post. Even if you are a micro-influencer with less than 10,000 followers, it is still a lot of money for just one Instagram post. 

Instagram models with a large number of followers earn anywhere from $200 to $50,000 a month. Instagram is all about stories, Reels, IGTV, and pictures and videos you can post and share. Those who have over 1 million followers will make the most.

5 Highest-Earning Instagram models

The most successful Instagram models right now belong to young females. It makes sense when you consider that one-third of the users on Instagram are teens. Here are the five highest-earning Instagram models:

1. Kendall Jenner @kendalljenner

kendall jenner instagram profile

At the top of this list sits Kardashian’s sister favorite; Kendall Jenner.

As well as her fame from being a part of the Kardashian clan, Kendall has also made a name for herself in the modeling industry.

She was only 14 when she was signed on to Wilhelmina Models modeling agency and has taken part in campaigns for some of the most famous brands in the world including Chanel, Marc Jacobs and Dolce & Gabbana, plus so many more.

Followers: 191 million

2. Gigi Hadid – @gigihadid

Gigi Hadid – gigihadid instagram profile

Jelena Noura Hadid, known professionally as Gigi Hadid, is an American model. In November 2014, she made her debut in the Top 50 Models ranking at In 2016, she was named International Model of the Year by the British Fashion Council. Wikipedia

Followers: 69.9 million

3. Cara DeLevigne – @caradelevingne

Cara DeLevigne – caradelevingne instagram profile

Cara Jocelyn Delevingne is an English model, actress, and singer. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014. Wikipedia

Followers: 43.7 million

4. Chrissy Teigen – @chrissyteigen

Chrissy Teigen – chrissyteigen instagram profile

The 34-year-old model is famous in the Instagram model industry, as well as on other social media platforms such as Twitter for her relatable posts and witty comments.

Chrissy has been featured in globally issued editorial magazines including Sports Illustrated, Vogue and Cosmopolitan. She’s also incredibly down to earth and regularly interacts with her followers, making her one of the best Instagram models to follow.

Followers: 35.3 million

5. Bella Hadid – @bellahadid

Bella Hadid – @bellahadid

Bella Hadid is the younger one of the Hadid sisters but she certainly hasn’t be shadowed by her older sister’s fame.

She’s often used in various brands’ Instagram influencer marketing and has worked on numerous campaigns on her Instagram platform including with the likes of Ralph Lauren and Michael Kors.

Followers: 46 million

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