Instagram’s Net Worth: How Much Is Instagram Worth Right Now?

Instagram is one of the most popular social media apps primarily aimed at teenagers and millennials. Instagram is a free online photo-sharing application and social network platform with a mission to “to capture and share the world’s moments.” Based in Menlo Park, USA, the app was founded by Kevin Systrom later it was acquired by Facebook in 2012 for a whopping $1bn in cash and shares.

Unlike its secretive billionaire founder, Instagram is already well known on the global stage. The company’s parent Facebook, Inc. continues to maintain offices from Menlo Park, New York and San Francisco, Dubai, Germany, Brazil and France.

Instagram Company Snapshot
HeadquartersMenlo Park (HQ), CA. United States
Year Founded2010
FounderKevin Systrom, Mike Krieger
CEOAdam Mosseri
Parent CompanyFacebook, Inc.

Instagram Net Worth: $110 billion

Instagram’s Net Worth is valued at $110 billion. Recent estimates place the value of Instagram’s parent company, Facebook, Inc., at $527 billion. And Instagram is worth 5x as much as Snapchat and 6x as much as Twitter.

Instagram’s Founder Net Worth

Kevin Systrom founded Instagram Systrom in 2010. Systrom was included on the list of America’s Richest Entrepreneurs Under 40 2016. The 37-year old computer programmer is now worth over $2.2 billion, making him 15th America’s richest entrepreneurs under 40, 2016 in America, according to Forbes Rich List.

Kevin Systrom owned 40% of Instagram going into the deal and got mostly Facebook stock.

What Is Instagram’s Primary Product and Source of Revenue?

Instagram is the largest online photo-sharing and social network platform that allows users to create and share photos, videos, and newly released reels short videos. It comes with an extraordinarily wide range of features that users can employ, from sharing photos, videos, daily stories that last for 24 hours to IGTV videos to reels videos.

Instagram makes money mainly from its advertising program just like Facebook. Instagram makes money by showing ads from advertisers within the Instagram app. And it was able to generate $24 billion in revenue in the year 2020.